Advertising solutions that harness the power of Mother Nature
Personalized, predictive, and privacy-forward marketing strategies that drive brand engagement and growth.

Much like our physical climate, the advertising ecosystem is facing accelerating winds of change. Now's the time to evolve your marketing strategy to change with it. We can help.

Enter Weather: The Original Influencer

Consciously or subconsciously, weather influences every aspect and decision of people’s lives–how we feel, what we try, and what we buy. As consumer sentiment shifts and brands are called to deliver tangible value rather than relying on loyalty to retain market share, those who tap into weather’s immense impact on consumer behavior, purchasing and emotion will prevail.

Weather’s impact on consumers

Nothing else impacts every person and business on the planet as consistently as weather. Over 360 million people a month, across 178 countries, rely on The Weather Channel app and weather.com to stay safe and informed.

81%

of women change their personal care or beauty routines as the weather changes

$13.5B

in estimated ecommerce sales in the US in 2023 were influenced by weather-more than Cyber Monday.

75%+

in estimated ecommerce sales in the US in 2023 were influenced by weather-more than Cyber Monday.

Revolutionizing the advertising industry

Privacy-forward signal
Weather data is privacy-forward, contextual, scaled signal that creates a unique alternative to third-party cookies and identifiers. Proven to drive consumer behavior and engagement, weather allows marketers to create and sustain personalized connections–all while prioritizing the consumer experience and protecting their privacy.
The Weather Channel, AccuWeather, NOAA and beyond
Whether you’re tapping into the rich environments or engaged audiences on The Weather Channels digital media properties or scaling your message across the advertising ecosystem, The Weather Company lets you be as impactful and pervasive as the weather itself. So go ahead…uncover new audience insights, tailor customer experiences, and exceed media objectives. We’ll be there to support every KPI.

Advertising Solutions

Much like our physical climate, the advertising ecosystem is facing accelerative winds of change. Now's the time to evolve your marketing strategy to change with it. We can help.

Weather Targeting

Weather Targeting enables marketers to build a weather strategy that personalizes messages without using traditional identifiers–telling their stories at the most relevant moment, in near-real time, across zip codes experiencing the optimal mix of conditions that influence consumer behaviors.

Audience Targeting

Adventure seekers. Pet lovers. World travelers. New parents. Weather plays a large part in every person’s life regardless of their interests. With a user base of 360M+, we sit on a trove of first-party data that segments our audience so marketers can connect with the people that matter most. Our privacy-forward and performant targeting solutions combine weather, AI technology, and consumer insights to deeply understand consumers, as we enter this next era of digital media.

Premium Ad Formats

Bring a brand ethos to life and convert attention to action through powerful storytelling capabilities on The Weather Channel digital media properties and across the advertising ecosystem. By combining the influential power of weather with high-impact creative, our premium ad portfolio is proven to drive awareness and purchase consideration with hundreds of millions of people everywhere, and anywhere your audience is.

Sponsorships

Sponsorships across The Weather Channel app and weather.com boost full funnel brand metrics alongside personalized and action-oriented tools for all our users. We put weather into action to give your audience information and insights that help them ultimately live healthier, happier, safer, and smarter.

Conversations

Unlock the power of 1:1 brand-to-customer, digital interactions with personalized, AI-powered conversational marketing, virtually anywhere and at scale. Our award-winning solution creates memorable and engaging brand interactions by using AI to grasp user intent and offer answers, recommendations, and optimize the consumer journey throughout the funnel.

Success Stories

McCormick builds brand excitement by spicing up its creative

The leading spice maker increased brand favorability and awareness by serving high-impact ads when weather inspired people to fire up the grill.

15.7%

lift in unaided brand awareness

4.8%

higher improvement in unaided brand awareness vs industry benchmark

STIHL's powerful tool for social influence

A global leader of power tools leverages weather's influence to foster brand interactions and product consideration on social media.

320%

increase in time spent on website year over year

113%

increase in video completion rates year over year

Our Services

Creative Campaign Development:

  • Conceptualization and strategy for advertising campaigns.
  • Creative direction, including copywriting and graphic design.
  • Development of multimedia content such as videos and animations.

Digital Marketing Solutions:

  • Search engine marketing (SEM) and search engine optimization (SEO).
  • Advertising and management across major weather platforms.
  • Email marketing campaigns and automation to nurture leads.

Analytics and Performance Tracking:

  • Comprehensive analysis of campaign performance.
  • Conversion tracking and ROI measurement.
  • Continuous optimization based on data-driven insights.

 

At Storm Connect, we specialize in crafting tailored advertising solutions that propel businesses to new heights of success. Whether you're a startup looking to establish a strong market presence or an established brand aiming to reach a broader audience, our expert team is here to strategize, create, and execute impactful advertising campaigns. From innovative digital marketing strategies that harness the power of SEO, PPC, and social media, to captivating traditional advertising methods such as print and outdoor campaigns, we leverage cutting-edge techniques to drive engagement and deliver measurable results. Partner with Storm Connect LLC today and unleash the full potential of your business with our dynamic advertising expertise.